how to use instagram for business

How to Use Instagram for Business

Although Instagram launched much later than its parent company, Facebook, it is outperforming its competitors like Pinterest and Twitter. The social media platform is continuously evolving by adding new photo-sharing features.

As of 2019, Instagram is ranked as the third most popular networking app – second only to Facebook and YouTube. With over 500 million people using the site daily, it’s crucial to have an Instagram business page.

We’ve compiled a guide on How to Use Instagram for Business!

The Instagram Guide

Step 1: Create an Instagram Business Account

When starting a new Instagram page, make sure you create it as a business page. This allows you to access business features like contact information, promoted posts (ads), and Instagram insights (analytics). If you have an existing personal page that you use for business, converting it to a business page will not affect your followers or content.

Step 2: Optimize your Profile

The most important part of your business page is your bio. The bio gives followers a glimpse into who you are and what you do – all in 150 characters or less. Create an effective bio by speaking from the heart. This is the “first impression” of the Instagram world. Convey your unique personality through the use of emojis, hashtags, and strategically placed line breaks. Include your website link. Your bio is the only place on Instagram with a clickable link feature.

Select a category your business falls into. This will appear under your Instagram handle and gives users an idea of what your business does. Add a call to action button to allow followers to buy items or book an appointment at the click of a button.

When selecting a profile picture, consider using your logo. If you use a photo other than a logo on other sites, maximize brand recognition by using the same one on Instagram. Be sure to choose a photo that will fit in the auto-crop picture window.

Step 3: Create a Strategy and Content

Before creating a post, identify your target audience. Think of who your current customers are. Research your competition. Set measurable goals: number of followers, user engagement, lead conversion, and post reach.

Once you have clear, attainable goals set, start creating content. Instagram is an interactive storyboard of your brand. Showcase your product or service through photos. Go behind the scenes to allow followers an insight into who you are. Highlight customer feedback. Choose an aesthetic that is consistent and easy to follow.

Post on a regular schedule; the best time for posting on Instagram is on weekdays between 11am-3pm. Fans will come to expect to see your posts and become increasingly aware of your brand. Enhance user engagement through the use of captions and hashtags.

If you want expert advice on how to create a social media strategy for your business, contact Debra Lopez Public Relations. We are one of the fastest growing public relations and advertising firms in the Milwaukee market. We believe “old school” PR and advertising techniques are a thing of the past. We provide all of the marketing services you need to stand out in the crowd.  

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