How can we help you?
Grow your business
Since opening our doors, Debra Lopez Public Relations (DLPR) has been ahead of the curve. We’ve stayed on top of the countless changes in technology, taking many of our clients (and sister company) into the digital world. We continued to follow the latest in search...
As trends change and technology advances, the written word is quickly becoming obsolete. People use emojis and gifs to communicate emotions, and videos are replacing sales brochures and flyers. Multimedia dominates every internet platform. What does that mean for your...
You started a business and watched it grow. Through your hard work and industry knowledge, you’ve created a successful brand. And, then came social media. Now a necessity for any company, social media takes up a substantial amount of time. More and more organizations...
Digital marketing encompasses a bundle of technical parts including social media, pay-per-click advertising, search engine optimization, and more. Technology evolves daily, with new algorithms, coding, and media platforms. As a digital marketing agency, our job...
How to Use Instagram for Business Although Instagram launched much later than its parent company, Facebook, it is outperforming its competitors like Pinterest and Twitter. The social media platform is continuously evolving by adding new photo-sharing features. As of...
It's quite possible that this is the most difficult time in history for marketers. Never before have we had the technology available to reach millions of people with the click of a button, but how do we make sure we are marketing to multiple generations? From Baby...
SEO algorithm? What is that? Unless you're immersed in the digital world, the last time you heard the word algorithm was probably in high school math. And, like most high school math, you've probably forgotten what it means. By definition, an algorithm is a process or...
The new year is right around the corner! Bring on the resolutions, trends and artificial intelligence! Yes, you read that right. The evolution of digital marketing strategies your business needs is upon us more than ever this coming year. Take a look at 2019 digital...
A question we’re often asked at Debra Lopez Public Relations is, “Do I really need a PR (public relations) strategy for my small business?”. The answer we always give is “YES!”. As a local business, you may think that word of mouth is more important than creating a...
The evolution of digital marketing strategies in recent times leads to many interesting concepts and the urgent need to give importance to the several tactics such as optimized content development, Meta descriptions, keyword research, and backlinks for increased...
Business Consultant