How to Use Instagram for Business

How to Use Instagram for Business

How to Use Instagram for Business Although Instagram launched much later than its parent company, Facebook, it is outperforming its competitors like Pinterest and Twitter. The social media platform is continuously evolving by adding new photo-sharing features. As of...
Marketing to Multiple Generations

Marketing to Multiple Generations

It’s quite possible that this is the most difficult time in history for marketers. Never before have we had the technology available to reach millions of people with the click of a button, but how do we make sure we are marketing to multiple generations?  From...
What is SEO Algorithm?

What is SEO Algorithm?

SEO algorithm? What is that? Unless you’re immersed in the digital world, the last time you heard the word algorithm was probably in high school math. And, like most high school math, you’ve probably forgotten what it means. By definition, an algorithm is...
Top 5 Digital Marketing Trends of 2019

Top 5 Digital Marketing Trends of 2019

The new year is right around the corner! Bring on the resolutions, trends and artificial intelligence! Yes, you read that right.  The evolution of digital marketing strategies your business needs is upon us more than ever this coming year.  Take a look at 2019 digital...
PR for Small Businesses

PR for Small Businesses

A question we’re often asked at Debra Lopez Public Relations is, “Do I really need a PR (public relations) strategy for my small business?”. The answer we always give is “YES!”. As a local business, you may think that word of mouth is more important than creating a...
10 reasons why backlinks are crucial for SEO!

10 reasons why backlinks are crucial for SEO!

The evolution of digital marketing strategies in recent times leads to many interesting concepts and the urgent need to give importance to the several tactics such as optimized content development, Meta descriptions, keyword research, and backlinks for increased...