Milwaukee Public Relations Consultants
Debra Lopez Public Relations has the tools and expertise to create, launch and run highly effective PR campaigns in Wisconsin to compete effectively in today’s competitive marketplace.
Successful PR campaigns involve a series of strategically planned and timed marketing activities that create a positive change and increase customer awareness with the goal of affecting long-term customer interest and loyalty. Public relations services may be either targeted projects that relate to specific, time-sensitive goals or events; or general campaigns that involve ongoing tactics, such as paid advertising.
Ultimately, effective PR campaigns are comprised of three important elements, which include:
- Identifying the objective.
- Discovering the key message that will achieve the objective.
- Communicating the message in creative, innovative and memorable ways to the appropriate audience and target customers.
At Debra Lopez Public Relations, we excel in creating highly successful and effective campaigns. Our PR campaigns in Wisconsin provide structured and targeted communication that is well managed using positive messages to attract customers and shift customer perception. Our success has established our credibility as one of the fastest growing PR and advertising firms in Milwaukee.
Just a few of the strategies we use include:
- Identifying unforeseen obstacles and creating actionable solutions before they occur.
- Performing market research to identify who your target customers are, in order to reveal tactics that will produce positive results.
- Constructing goals and devising a clear plan of direction with a targeted timeline using clear objectives that raise product or service awareness and increased brand recognition for desired results.
- Monitoring and revising plans, as needed by tracking results to ensure success.