Much like retargeting/remarketing, behavioral targeting is a marketing technique used by online advertisers to increase the effectiveness of their online ad campaigns through information collected via an individual’s web browsing behavior, which is linked to their computer’s cookies and related to the pages they visit or the website searches they have perform, in order to select which advertisements to display to that specific individual. In essence, behavioral targeting techniques ensure online advertisements are delivered to users according to their individual interest/preferences, as determined by their web browsing history, which ensures the ad is relevant to them, specifically.
Benefits of behavioral targeting include:
- Targeted consumer experiences that are naturally more interesting to them, since it is based upon their specific interests and preferences, which in turn results in a greatly improved visitor experience.
- Advertisers are likewise able to benefit, since the targeted users will be more likely to engage in their advertisements, leading to greatly improved click-through rates and higher levels of consumer interaction.
- Businesses have the capability to identify users who discuss particular topics through social media platforms, as well as blogs and target them with precise advertisements that are of interest and most relevant to them.
- This creates an enriched advertising schematic of increasing value to consumers, which sets trends for popular products and services, in addition to enabling businesses to develop trust with their customers in new and innovative ways.
The insurgence of behavioral targeting in advertising is rapidly changing the Internet at large. Surely, you’ve noticed the ads shown on the major social media networks, such as Facebook and Twitter are directly related to products/services for which you’ve research on the Internet either for general interest or because you’re looking to make a specific purchase. This is no accident. Behavioral targeting is highly intelligent and ad engagement is increasing conversion rates from simple interest to buyers and loyal customers at increasing rates.
It’s time that you, too, take advantage of what behavioral targeting can do for your business. Don’t miss out! It has immense potential to change the way consumer’s research information for products and services. This potential is becoming exceedingly within reach every day as more data is collected and analyzed with even greater insights into buyer behavior. In fact, by the time you read this, literally millions more data points will have been collected, making the Internet exponentially smarter.
Contact the Milwaukee PR consultants at Debra Lopez Public Relations to increase your business’s visibility and boost your customer base in today’s highly competitive marketplace.