Debra Lopez Public Relations’ video production team has the tools and expertise to create professional videos for Milwaukee businesses so they can gain a competitive edge in today’s quickly evolving marketplace. Successful, comprehensive advertising campaigns must be comprised of a multitude of marketing initiatives in order to effectively communicate a company’s products and services, of which company videos are an integral component.
Our video production team has the capability of creating a quality video that can create positive change in consumer attitudes toward products and services by shifting buyer perceptions of a company, as well as increasing long-term customer interest and loyalty by increasing customer awareness. Video advertising campaigns may be targeted projects for an identified goal or for specific products or time-sensitive services and events. Other important benefits of having a company video to promote and market your products and/or services include:
- Increases website traffic
- Builds customer engagement
- Drives brand positioning in the market
- Sets your company apart from the competition
- Allows you to reach potential consumers and connect with current customers
- Positively impacts customer purchasing decisions, both in the short and long-term
If you’re still wondering if you need a quality video production team, consider the fact that research has overwhelmingly proven they help consumers make more confident shopping decisions and as importantly, increase connection to a specific brand. In addition, 96 percent of survey respondents state that they find company videos helpful when making a decision regarding what and when to purchase, while 73 percent are more likely to purchase a product as a result of watching a video online. Additionally, approximately 75 percent are more likely to purchase a product or service if they watch a video explaining it beforehand. If a picture paints a thousand words, then a video is worth more than one million and predicted to increase, according to researchers.
Online, company videos are quickly gaining strength as an integral and vital part of a company’s marketing campaign and are the future of content marketing, due to the fact that videos provide a key emotional component that is positively contagious for viewers, due to the fact that movement grabs viewer’s attention and voice conveys rich information. We have created countless professional, company videos and helped our clients succeed in their market niche. The PR consultants at Debra Lopez Public Relations has the professional expertise to produce creative, engaging company videos on a budget for use on websites, social media platforms and YouTube, which is the second largest search engine in the world. Contact the Milwaukee PR consultants at Debra Lopez Public Relations to increase your business’s visibility and boost your customer base in today’s highly competitive marketplace.