by DL PR | Oct 23, 2018 | Digital Tips
A question we’re often asked at Debra Lopez Public Relations is, “Do I really need a PR (public relations) strategy for my small business?”. The answer we always give is “YES!”. As a local business, you may think that word of mouth is more important than creating a...
by Debra Lopez | Nov 2, 2017 | Client News
The Mobile Optimization Difference and How it Can Affect Your SEO Campaigns In recent years, digital marketing has gained plenty of popularity with both small and large businesses creating in an an effort to achieve a strong online presence for their brands. The...
by Debra Lopez | Oct 6, 2017 | Client News
Don’t let the idea of setting up your 2018 digital marketing budget overwhelm you. Keep your priorities in order, and the task of setting up that budget will run more smoothly. Focus on maintaining your digital outputs on the cutting edge, make them creative, and be...
by Debra Lopez | Sep 23, 2017 | Digital Tips
The evolution of digital marketing strategies in recent times leads to many interesting concepts and the urgent need to give importance to the several tactics such as optimized content development, Meta descriptions, keyword research, and backlinks for increased...
by Debra Lopez | Sep 11, 2017 | Client News
SEO is the process of improving your site rankings in the search results. A good Milwaukee SEO agency will optimize your content to improve their relevance and building quality links to those pages. Search is an important marketing channel as it can mean the...
by Debra Lopez | Jul 23, 2017 | Client News
Succeeding with social media marketing is without a doubt a challenge, but if you want even the slightest chance of success, then you need a solid foundation. Social media is an incredibly powerful marketing tool that allows you to connect, engage, and captivate your...
by Charles | Apr 24, 2017 | Digital Tips
There are literally hundreds of factors that go into Search Engine Optimization (SEO). Unfortunately for digital marketers, we aren’t given a handbook that lists each one in a nice format. A lot of the SEO work is done in visible ways on your webpage. Design, content,...
by Charles | Mar 7, 2017 | Digital Tips
So, you’ve decided to take digital marketing seriously for your business, and you’ve decided to hire a digital marketing agency. Great! Now comes the tough part – choosing the right agency. With all sorts of digital marketing buzzwords and different agencies making...
by Charles | Feb 7, 2017 | Client News
When businesses decide to take the important step on paying for search engine ads, most only think of Google. The search engine giant dominates searches with almost 70% market share in searches. However, Google should only be one part of your paid digital advertising...
by Charles | Jan 5, 2017 | Digital Tips
Where do you do most of your Google searches? The answer to that question has changed greatly over the last 5 years. There was a point, not that long ago, when web searches happened over desktops. Consumers would sit at their computer and do research about businesses....
