How to Create a Positive Company Image

How to Create a Positive Company Image

What is Company Image? We’ve all heard the term “perception is reality”, and when it comes to your company image this is 100% true. Entreprenuer.com defines company image as “the perception people have of your business when they hear your company name. A business’s...
Marketing Funnel 101

Marketing Funnel 101

A marketing funnel is the process of converting potential customers into repeat customers. Sounds easy enough, right? Wrong.  We will walk you through the marketing funnel process to help you better understand how to get, and keep, new clients. Step One Just...
What Happened to Google+?

What Happened to Google+?

What Happened to Google+? Picture it, the internet, 2011. Google launches new networking platform to directly compete with Facebook and Twitter. Fast forward to 2019 and the failed social media network is shutting down prompting many of us to ask, “just what happened...
Marketing to Multiple Generations

Marketing to Multiple Generations

It’s quite possible that this is the most difficult time in history for marketers. Never before have we had the technology available to reach millions of people with the click of a button, but how do we make sure we are marketing to multiple generations?  From...
What is SEO Algorithm?

What is SEO Algorithm?

SEO algorithm? What is that? Unless you’re immersed in the digital world, the last time you heard the word algorithm was probably in high school math. And, like most high school math, you’ve probably forgotten what it means. By definition, an algorithm is...
Top 5 Digital Marketing Trends of 2019

Top 5 Digital Marketing Trends of 2019

The new year is right around the corner! Bring on the resolutions, trends and artificial intelligence! Yes, you read that right.  The evolution of digital marketing strategies your business needs is upon us more than ever this coming year.  Take a look at 2019 digital...
PR for Small Businesses

PR for Small Businesses

A question we’re often asked at Debra Lopez Public Relations is, “Do I really need a PR (public relations) strategy for my small business?”. The answer we always give is “YES!”. As a local business, you may think that word of mouth is more important than creating a...
Mobile VS Desktop Optimization

Mobile VS Desktop Optimization

The Mobile Optimization Difference and How it Can Affect Your SEO Campaigns In recent years, digital marketing has gained plenty of popularity with both small and large businesses creating in an an effort to achieve a strong online presence for their brands. The...