A question we’re frequently asked by business owners is “Why do I need a company blog?” – And the answer is simple. Blogs drive traffic. There isn’t a business out there that doesn’t want more website traffic….
Now, what’s better than website traffic? Free website traffic. Blogs allow you continuously update your website, which means every blog is an opportunity for your site to show up in more search engine results.
Adding new blog content on your website also drives your social media exposure. People love sharing on social networks, and if your blog is shared it will expose your business to a whole new audience.
As a business owner, you will have more opportunity to convert your increased traffic into leads by creating a call-to-action. Call-to-actions can be anything from free webinars to trial offers or coupons.
In addition to increasing your leads, business blogs establish authority. They position you as the expert in your industry. If your customers have a question and can count on your knowledge, they are more likely to use your product or service.
While a blog post may take a few hours to work on, it should never be considered wasted time. Once your blog has been posted, it will be on the internet forever! Traffic and leads will continue for years to come. Writing regular blog posts and sharing it across social media can only lead to positive growth.