Types of Video Content your Company Needs

by | May 11, 2020 | Digital Tips

Awakening the Domestic Church

As trends change and technology advances, the written word is quickly becoming obsolete. People use emojis and gifs to communicate emotions, and videos are replacing sales brochures and flyers. Multimedia dominates every internet platform. What does that mean for your company? It means that the types of video content your company needs are evolving and growing. 

Don’t let the thought of changing your entire digital strategy frighten you. Reinventing your brand through video can be done in steps, beginning with a few simple updates. Before recording any clips, we suggest defining your objective. What is the goal of your video or video series? Keep in mind that there are three fundamental types of video: those that teach, those that create awareness, and those that generate engagement.

Teach: Videos designed to teach your audience include informational videos about your business, product, or service and how-to or DIY videos. These videos target current and potential customers. 

Awareness: Videos that create awareness should have a universal appeal and be highly entertaining. The goal of this type of video is to deliver your message to as many people as possible. 

Engagement: Videos that generate reactions (comments, shares, and likes) consist of messages that spark emotions, ask direct questions, or provoke thought. 

Now that we’ve gone through the overview, let’s discuss the specific types of video content your company needs. 

Web Videos:

Videos created to be displayed on your website get your customers interested in your company through the use of compelling script combined with state-of-the-art graphics. Web videos include 

Customer Testimonials:

According to a recent survey, 82% of consumers read online reviews before making a purchase. Hearing the review directly from a satisfied customer exponentially expands your conversion rate. 

How-To Guides:

These informational videos walk your audience through a project, step-by-step, or answer commonly asked questions. They build rapport with your viewers and position your company as an industry expert. 

New Product Demonstrations:

Existing clients love new product demonstrations that are short and sweet. They already love your brand and are excited to see new products. Potential customers view these videos to get to know your products before making a purchase. 


Are you having an open house, attending a trade show, or launching a new project? A video announcement demonstrates your excitement and builds the audience’s interest. 

Employee Interviews:

Videos showcasing your staff allows customers a look at your company culture and gives them an idea of your values.  

Completed Projects:

Videos that detail the before and after of projects, or offer clients an inside look at your company strengthen your brand image and their loyalty to you.

Company Videos

The videographers at Debra Lopez Public Relations help you create sleek company videos that will grab the attention of your target audience. We are experienced in developing corporate videos including informative, employee training, and promotional footage as well as television commercials, and full-length shows. We use state of the art equipment and technology to make your videos stand out above the competition. 

Contact Debra Lopez Public Relations for a free, thirty-minute consultation.