A question we’re often asked at Debra Lopez Public Relations is, “Do I really need a PR (public relations) strategy for my small business?”. The answer we always give is “YES!”.
As a local business, you may think that word of mouth is more important than creating a branding and marketing strategy. We beg to differ. A strong PR campaign is the most important tool in developing a lasting relationship with your community, developing a consistent pool of clients, and expanding your business.
Many times, businesses have a clear idea over their company’s image. This usually consists of a mission statement and vision. The question is – Is that message being delivered to consumers?
Where to Begin
Building brand awareness is a slow process. Overnight results are simply not realistic. Keep the big picture in mind. At Debra Lopez Public Relations, we strongly encourage clients to focus on building a solid foundation.
Whether you are just starting your company, or you’ve been in business for 20 years, set aside at least 10% of your budget to invest directly into your public relations campaign.
Identify Your Goals
Once you have the budget handled, clearly define your goals. Are you happy keeping revenue where it is? Do you want to grow your business? Have you had negative PR that needs to be rectified? Do you need more visibility in the community?
Figuring out your main objective may sound easy, but oftentimes is more difficult than you may think.
Make the Media Fall in Love
The key to any public relations campaign is the PUBLIC. Local media outlets are the fastest, most efficient way to deliver your message.
Do your homework. What are local journalists covering? What stories are they airing? Once you’ve done this, start building a strong media list. Keep track of changing contact information and work on your relationship with journalists, anchors, photographers and producers. Be persistent in your efforts, but do not inundate your contacts with information. Again, work on your foundation in this area.
Increase Social Media Presence
Everyone wants a viral video to catapult them into an internet sensation, and thereby sky-rocket sales. We all know, that isn’t always possible. Opportunity for client and prospective client reach is unprecedented because of the digital era, making it easy to get caught up in the hype.
The best branded, most long-lasting companies, however, tend to be those that focus on the long game.
When in doubt, ask the experts. Continue to be an expert in your industry and contact us. We will assess your needs and help you achieve your goals through an effective public relations campaign consisting of branding, marketing, media relations and digital presence while allowing you to focus on running your small business.
Our Milwaukee public relations services ensure your business becomes a trusted resource for your current and future clients. We provide only the best PR services to increase your recognition and help you maintain your image. Public relations services include:
- PR Campaigns
- Business Consulting
- PR Writing
- Advertising Campaigns
- Event Planning and Support
- Media Marketing
- Product Launches