Your business’ SEO strategy should be divided into two separate categories: on-page and off-page optimization. Both are key to a successful search engine optimization strategy and when combined, will greatly improve your rankings on search engines.
What exactly is on-page and off-page optimization?
There are actually two varying ways that search engines evaluate websites. Specifically, they answer the following questions and stated simply, how your website is ranked in the major search engines is largely dependent upon your on-page factors, while how high (or low) your rank is primarily determined by off-page factors.
- On-page optimization: What is your website about?
- Off-page optimization: How popular and authoritative is your website?
To further describe what makes up the various elements of on-page SEO, let’s break down each further. On-page optimization, also known as on-site SEO is concerned with optimizing website pages that affect search engine rankings and for which you have the most control over. These factors include:
- Page content/keyword usage
- Title tag keywords
- URL structure
- Alt text for images
- Page load speed
- Internal webpage linking within your site
On-page optimization ensures your webpages are structured in such a way that they are easily found by search engines via targeted keywords and key phrases, which also increases the overall readability of your business’ website. Quality over quantity is the emphasis.
Conversely, off-site SEO focuses on increasing the authority and popularity of your overall website as compared to other sites. The largest determining factor of your domain authority is the number and quality of backlinks to your website, which are links on other websites that link to yours. This is achieved by creating great content that other websites find valuable and therefore, want to link to by utilizing social media to generate links, in addition to blogs and email outreach campaigns.
Which one is more important – on-page or off-page SEO? The answer is: both. Both on and off-page optimization work together and complement each other to achieve success in increasing your search engine rankings. However, that being said, it takes time, work and regular maintenance to improve your rankings. The PR consultants at Debra Lopez Public Relations is the authority on professional SEO services. We have the skills and capability to take your business from good to great!
Contact the Milwaukee PR consultants at Debra Lopez Public Relations to increase your business’s visibility and boost your customer base in today’s highly competitive marketplace.