Wisconsin’s Best Link Building for SEO

Link building for search engine optimization (SEO) involves the process of getting other websites to link to pages within your website to drive traffic. This SEO technique is called “backlinking.” How to create backlinks seems simple, but is more complex than you think. Link building is highly important, in order to increase your business’ ranking in search engines, as compared to your competitors. Your business’ SEO success is seen in the form of increased website traffic and higher search rankings, due to link traffic and an exceptional link building strategy. The PR consultants at Debra Lopez Public Relations has the expertise to build a professional link building plan using the following types of strategies:

• Producing website content that others want to share and link to: Oftentimes referred to as ‘linkbait,’ this tactic involves writing outstanding content that other businesses, organizations or consumers find helpful, useful and valuable, resulting in them backlinking to your page(s) from their own websites or sharing on social media, such as Facebook, Twitter, LinkedIn and Google+. This method has the potential to build instantaneous trust, authority and increase long-term rankings. Never underestimate the power of ‘social sharing.’
• Encouraging your partners and/or customers to link to you: If you have partners with whom you regularly work with or loyal customers that would like to support your business, you can encourage them to add your business’ logo/brand to their websites, which includes your appropriate page link. This type of backlinking is a fast and easy way to help.
• Creating a company blog: By writing unique content that is newsworthy, entertaining, informative and valuable information via a consistent blog, your business will have the opportunity to participate in ‘virtual’ conversations across the web, earning links and listings from other blogs/blog directories, websites and social media platforms. Blogs provide more content and opportunities for other websites to backlink to your site.

For smaller websites, link building can also be performed manually, which includes directories, link requests and link exchanges. However, the above tactics are much more valuable when it comes to increasing traffic and search engine rankings. Due to the sophistication of today’s search engine algorithms, it is critical to have a link building plan as part of your business’ SEO portfolio. The SEO process can seem complex and confusing, but Debra Lopez Public Relations has the professional tools and knowledge to ensure your success and develop an SEO link building plan to increase your business visibility across the world-wide web and increase your rankings on the major search engines.

Links are, in essence, the streets between your website’s pages that make up the vast metropolis that is the web. Our PR consultants use cutting-edge link analysis to discover how search engines crawl web pages, which gives us the advantage of effectively evaluating your website and refining your link building plan. Debra Lopez Public Relations takes the challenge out of SEO and puts it to work for your business to ensure your success! Contact the Milwaukee PR consultants at Debra Lopez Public Relations to increase your business’s visibility and boost your customer base in today’s highly competitive marketplace.