Digital marketing encompasses a bundle of technical parts including social media, pay-per-click advertising, search engine optimization, and more. Technology evolves daily, with new algorithms, coding, and media platforms. As a digital marketing agency, our job involves keeping up with these trends to maximize our clients’ marketing campaign efforts. We’re approaching a new year and decade of fast-paced tech advancements that promise to deliver turn an effective campaign into an unstoppable one. Here are the digital trends to watch in 2020.
Interactive content directly involves your audience by targeting them based on their response to your ad. Over 90% of consumers want more interactive content. In 2020, technological advances give it to them. Between 360° videos, online polls, and shoppable social media posts, interactive content tracks to be the number one marketing shift.
This content engages buyers on a personal level, in a way that current content cannot. By asking questions, interactive content makes visitors want to stay on your page and engage. By adding a promotion or humorous response, it creates a shareability that inflates your brand awareness.
Voice Search and Commands
As of January 2019, over 100 million Alexa’s sold. More than a quarter of American adults own a smart speaker. Almost 40% of smartphone users throughout the world use voice-activated searches weekly. Industry experts estimate that in 2020 that will increase to 50! That is just under 400 billion consumers.
The rise of voice-activated communications changes your SEO strategy and social media campaigns. Websites must be optimized specifically for longtail voice key phrases rather than traditional keywords. For example, you’d use the keyword home builder reputation in 2019. In 2020, it becomes how to improve a home builder’s reputation.
Yes, you read that correctly. Social media changed the face of marketing. Shoppable posts are going to change the face of social media and marketing. 60% of Instagram users discover new products on the site. They then leave that site to search for the product online, visit another website, do research, and make their purchase.
Social media platforms saw this as an opportunity. By creating a shoppable post, meaning users can click on a photo and receive instant access to cost, name, description, and link to purchase the product immediately. By using this native integration, online retailers drive traffic directly to product websites.
Virtual Reality (VR) and Augmented Reality (AR) gained popularity a few years ago and quickly earned the title of top marketing trend. While VR’s demand leveled out, AR is set to surpass VR in 2020 and possibly eliminate it the following year.
Through the use of AR, companies can show clients exactly what a product will look like in their home, or how a remodeled home looks or, even how a different colored car looks in their garage.
Digital Marketing in Milwaukee
Debra Lopez Public Relations is one of the fastest-growing public relations and advertising firms in the Milwaukee market. We believe old school PR and advertising techniques are a thing of the past.