Even in 2016, business owners are torn – jump on the social media train or not? Some entrepreneurs believe whole heartedly in taking advantage of everything social media has to offer. For others, the “old school” way of marketing (word of mouth and print ads sprinkled from time to time with radio or TV) is what they’re comfortable with. The complication of learning each platform takes time they simply don’t have to invest.
But it’s well worth it. According to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% reporting increased traffic to their websites from social media. Now here’s where things get interesting. According to Social Media Examiner, 97% of marketers are currently participating in social media – however 85% of them are not sure what social media tools are best to use.
At Debra Lopez Public Relations, we take away the complicated learning and put together an action plan, including the social media tools that will get you the biggest return on your investment. Here’s an example of how social media marketing will impact your business:
- Increase Recognition: The biggest benefit of social media is the unlimited opportunities it creates for consumers to see your brand. By posting, interacting and simply having a brand page on social media, you are exposing your brand to infinite possibilities. For example, when Facebook users are scrolling their news feed, they may stumble upon your page. They may see you interacting with other pages or posting photos. Each time you add new content, you are increasing your brand recognition.
- Higher Conversions: By building a social media following, you will create access to former customers, recent customers, and potential customers – and with each post, you’ll have an opportunity to interact. Every interaction increases your chance to earn back an old client, keep your current clients and gain new clients.
- Improve Loyalty: According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Regardless of what social media platform you choose, your audience is watching. Why not use every opportunity to relay your company expertise, knowledge and core values?