So, you’ve decided to take digital marketing seriously for your business, and you’ve decided to hire a digital marketing agency. Great! Now comes the tough part – choosing the right agency.
With all sorts of digital marketing buzzwords and different agencies making lofty promises, it can be a real chore deciding which agency is the best fit for your business. At DLPR, we pride ourselves on transparency and honesty, and that’s why we’re sharing the 5 tips that can help your business decide which agency is right for you.
1. Understand your goals
Before you speak to any digital marketing agency, it’s important to have clearly defined goals. What are you hoping to achieve with a digital marketing agency? Obviously, you want more clients and customers, but are you hoping to increase your social media presence? Do you want your website to show up in more search engines? Are you looking for a great paid ad campaign? Or maybe you are starting from scratch and need all of the above?
Understanding your digital marketing goals can help steer the conversation when talking to agencies. You know what’s important to you, and you are hoping to find an agency that can help with your specific wants and needs. Digital marketing agencies love this because it helps narrow the focus just a little. Digital marketing is a HUGE field and having specific goals helps.
2. Do your research
Choosing a digital marketing agency isn’t the same as buying a TV. Just because you know exactly what you want doesn’t mean you can just hunt for the best price and move along. Your business is unique, and all digital marketing agencies are unique as well. Some pride themselves on specific tasks. Are they focused more on social media? Do they just make web sites? Or maybe they focus entirely on marketing for car dealerships and you run a bookstore.
If you can’t find what you’re looking for about the agency online, feel free to ask questions. Ask for their strengths. Know which industries they work with primarily. Maybe they’re pretty well rounded, but too large and won’t give you the personal touch you’re hoping for.
3. Is their “voice” right for you?
Like the previous tip, it’s worth reiterating that not all digital marketing agencies are created equal. Some agencies are very buttoned-up and professional. Some are fun, outgoing, and unique. Maybe you want a large agency where you know exactly what to expect, or how about that upstart agency that is going to give you that additional personal touch?
The answer you may have is different for your business than another business. It’s important that you find the best “voice” for your business. The agency will do the content creation and probably a little design as well. You want their work to best represent your company.
4. Spend wisely
Chances are, once you’ve decided to hire a digital marketing agency, you aren’t 100% sure how much budget you want to give them. When you speak to a potential agency and receive their quote, it is just the beginning.
Negotiate wisely and make sure your quote includes everything you need. Don’t be afraid of the low price either. That doesn’t necessarily mean that you’re getting the lowest amount of service. Likewise, don’t assume the higher price means you’re receiving top of the line marketing.
If the price quoted is out of your comfort zone, for whatever reason, ask more questions!
5. Always remember the agency works for you
At the end of the day, this is your business and your marketing dollars. Don’t be afraid to ask the tough questions. Don’t be afraid to be straightforward about your goals.
The first step to ensure this process goes smoothly is to work with your agency to build a marketing plan. Make sure this marketing plan aligns itself with your own business plan. And if there are hiccups along the way, don’t be afraid to talk about them.