For small businesses especially, the impact video can have makes it your most powerful marketing tool. Don’t know where to start? Making a video can be an intimidating task to take on. Where do you start? What should your budget be? What’s your message? How do you come up with a clever idea? Where will you get equipment? How will you edit? Fortunately, at Debra Lopez Public Relations, we can answer all these questions and more. Video is no longer just for large corporations. You have the power to engage your customers. And we can help.
Report after report has proven that video content has become a fundamental part of digital marketing. Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019, with consumer video on demand traffic doubling by 2019.
What does this mean for your company?
If you aren’t currently using video content on your website and throughout social media platforms, you should be – because your competition is. Not only does video increase brand awareness, it promotes customer interaction and lead generation.
Here are a few reasons you NEED video:
- We’ve lost our face to face time. You may be passionate about your product or service. You believe in it, and it shows when you sell it. However, the internet has taken that away. Why would someone choose you over the competition if you aren’t given an opportunity to explain things like you would face to face? Video. Video gives you the chance to show your personality and get an edge on the competition. Get emotional. Get personal.
- A bigger pond doesn’t mean more fish. Yes, the web allows us to reach more people than ever before. But are you putting out memorable content? According to Video Brewery, 80% of internet users recall watching a video ad on a website they visited in the past month. Of that 80%, 46% took action! Video allows you to reach every demographic, every prospect, everyone. From teens to seniors – everyone loves video.
- Outrank the competition. YouTube is the 2nd largest search engine in the world – and it’s owned by the 1st – Google. Videos will help your website rank higher and faster than by just using traditional SEO. Higher rankings to your website means more opportunities to convert those clicks to sales.