In a perfect world, your small business’ website would never need to change. Unfortunately, as with most things in business, your website needs to update over time to match the trends and emerging technologies. Whether it’s moving to a responsive website or updating the look and feel to reflect your company’s new direction, everyone needs to redesign their website eventually.
Why Redesign Affects SEO
As we’ve discussed before, Search Engine Optimization (SEO) is far from an exact science. However, one of the most important criteria with SEO is website design. Search engines look at the structure and “readability” of your website. Broken links, orphan pages, and a poor sitemap are just a few of the ways that your website could be flagged as less “relevant” in web searches.
Now, your business can have a website that is well designed and SEO-friendly, but over time, it’s time to redesign. There are some common issues that affect SEO when you redesign your website. Broken links might occur, URLs might change, and whole pages of your website could be deleted. When these changes happen, search engines can lose “trust” in you.
SEO and Redesign Should Go Together
It’s critical for your business to hire an SEO expert to help the redesign process of your website. When your new website launches, it’s important to have your best foot forward. An SEO expert will check for broken links, correct redirects, quality URLs, and a variety of other factors that Google and Bing are going to check right away.
Also, after the launch of your redesigned website, it’s also imperative for your SEO experts to keep track of the SEO “health” of your website. With every new website, there’s a bit of trial and error to ensure that your new website is set up for success. What was a great idea in theory, might not have given the results you need over time. That’s where a quality SEO expert will be able to adapt your website and correct the issue before it becomes a major problem.
Hire An Expert
Do you have a need for a website redesign? Are you building a marketing plan and want an honest assessment of your website and SEO?
Contact DLPR today and let our years of experience in digital marketing and SEO help your small business achieve your goals!