Keyword analysis is the process by which research is conducted to determine the search words/terms visitors are using to query the type of information/content on your business’ website. By understanding the keywords visitors are typing into the search engines to locate a specific topic/service/good, the PR consultants at Debra Lopez Public Relations can better customize your website’s landing pages to increase your conversion rates. It is for this reason that keyword analysis is a vital component of search engine optimization (SEO).
Why worry about Keyword Analysis?
Keyword analysis is typically dependent upon one of two goals: optimizing for traffic (maximizing high search volume terms) or optimizing for conversion (discovering search intent, as opposed to volume). The level of assessment it takes to perform a thorough analysis of your business’ keywords can be time-consuming and complicated. However, Debra Lopez Public Relations can take the complexity out of the SEO process for you by understanding your target market, discovering who your competitors are and evaluating your marketing/advertising goals. Our consultants have the expertise to streamline the process of analyzing keywords through marketing performance metrics, prioritizing actions that will greatly improve your website’s efficiency and ensuring you’re meeting your marketing objectives.
Keywords dictate your business’ overall SEO campaign, therefore, keyword analysis should be your primary focus to this end. Analyzing keywords allows you to:
- Optimize Spend:Distribute more budget to successful keywords and eliminate wasteful spending on those that aren’t producing results
- Increase Conversions:Identifying and focusing on easily-converted keywords is good for conversion rate optimization (CRO), as well as return on investment (ROI)
- Eye Trends:Knowledge of keyword search frequency provides insight into market behavior, which you can be applied to multiple advertising campaigns
- Prioritize Your Time:Keyword performance guides campaign importance by enabling you to focus your time optimizing areas that have the biggest impact on your bottom line and target market
- Find New Markets:Use keyword analysis to expand your marketing initiatives and find new ways of discovering loyal consumers
Contact the Milwaukee PR consultants at Debra Lopez Public Relations to increase your business’s visibility and boost your customer base in today’s highly competitive marketplace.