Blogs and SEO: What Happens When You Stop Blogging?

If we had a dollar for every time we’ve heard things like “Why do I need to blog?” “I just don’t have the time” “No one comments on my blogs anyway” – we’d be retired.  We cannot say it enough – Blogs matter.  Even beginners in SEO know that Google values new,...

Do Nonprofits Need PR?

Positive public images are meaningful for every company, but do nonprofits need PR?  With sometimes limited budgets, a public relations campaign may simply be overlooked.  At Debra Lopez Public Relations we know the benefits of a strong PR team are not only important...

5th Annual MECA Vest A K-9 Fest

For the past 5 years, Debra Lopez Public Relations has been honored to assist the MECA Wisconsin Police Canine Foundation (MECA Foundation) in its’ annual fundraiser, MECA Vest A K-9 Fest. This year’s event is right around the corner! Held on Saturday, July 23rd, 2016...

How to Market to Millennials

According to the U.S. Census Bureau, there are currently 83.1 million millennials, people born between the early 80’s to late 90’s, living in the United States. And, according to Accenture, these consumers are spending roughly $600 billion annually. With that, it’s...

Veterinarian Honored by Brewers

Dr. Marla Lichtenberger Receives the Community Achievers Award Greenfield, WI, June 1, 2016:  Dr. Marla Lichtenberger, founder of MECA Foundation, was honored at last night’s Brewers game. Lichtenberger, a die-hard Brewers fan, threw out the first pitch, opening the...

Change your Brand’s Negative Reputation

When your company gets bad press, you may struggle: do you jump online and defend yourself or do nothing and wait for it blow over?  It’s a difficult position to be in. However,  if you allow everyone else to manipulate your message, you lose control of the situation...

How to Handle Negative Online Reviews

Getting feedback from your customers is something every business has wanted – even before the internet age. But now more than ever, it’s imperative to your company to stay on top of that feedback when it comes in the form of an online review. According to a recent...